Let’s Just Play is a national multi-media campaign and grassroots effort to get kids more physically active and encourage more positive, healthy and playful lifestyles. Launched in June 2003 in partnership with The Boys & Girls Clubs of America, Nickelodeon’s “Let’s Just Play” campaign employs Public Service Announcements, celebrity endorsements, partnerships and grassroots efforts, to reinforce the pure value of play. It challenges communities to support and invest in recreational resources for kids.
On October 4, 2003, Nickelodeon sponsored a live, 3-1/2-hour event celebrating the first year of Nick’s “Let’s Just Play” campaign. It aired live from L.A. with Clay Aiken, Hilary Duff, Frankie Muniz, Jessica Alba, Lil’ Romeo plus Master P., Melissa Joan Hart and the casts of “All That” and “The Brothers Garcia” participating in a basketball tournament and the final leg of a multi-city relay race.
Called the Finish Line Festival, the program was filmed live from the Nickelodeon studios in Los Angeles. It celebrated the first year of the national campaign. Olympic medalist Summer Sanders and Mati Moralejo of Nick Games & Sports (GAS) hosted a part of the festival by presenting a wealth of physical challenges and games for kids to learn and play along with at home. “Let’s Just Play Across America” is part of Nickelodeon’s grassroots effort to get kids more physically active and to encourage more positive, healthy and playful lifestyles for kids across America.
Clay Aiken was busy during the 3 ½ hour program. Besides singing “Invisible” and “I Will Carry You,” Clay filmed many promos, including a hula loop demonstration. He also introduced his favorite Sponge Bob film and let us know that he likes to play Soccer (??).