In the last 36 hours, I have enjoyed learning more about the Universal Music Group and Decca Records. Although history is important, I have been concentrating on the future and how this huge company will help and support Clay Aiken. So, I have been finding little bits of information and will pass them along.
Last night, I read that in May of 2009, Universal Music Group led the competition as one of the country’s Top 10 online music destinations. The data was compiled by comScore, a recognized leader in measuring the digital world.
Ranking number 8 in the Entertainment Music Category, UMG’s online music properties include cutting-edge and dynamic artist-related web sites. These artist sites feature premium audio and video product, editorial content, news and online shopping. That sounds like something I would love to see for Clay.
It was also announced that later this year, UMG will collaborate with Google to launch Vevo, a music and video entertainment service. Vevo will have music videos, interviews, concert footage and some backstage videos.
According to UMG chief, Doug Morris:
“Vevo will bring the most compelling premium music video content and services to the world’s single largest online video audience. We believe that at launch, Vevo will already have more traffic than any other music video site in the United States and in the world.”
The site will be completely owned by Universal Music Group. Their YouTube channel has more views than any other in the world, calculated to be at 3.5 billion. Google will be in charge of the technology aspects of the service.
The Internet site Wired seems to think that Vevo could become “the” place on the web that can legally play or allow site to embed content. They said,
“If this works, YouTube, as Vevo, really could save the music business.”
It is interesting to see that Universal Music Group is not marking time, but moving ahead and trying to bring the music business up to date and thinking outside the box. It makes me excited to see what Decca has planned for Clay.