Universal Music Group International signed an agreement with Formula One Administration Limited to create F1 ROCKS™, a pioneering and exciting new global entertainment platform.

F1 ROCKS combines the world’s most popular sporting series with the most exciting music stars to create an experience for Formula One race fans and music fans alike.

The goal of F1 ROCKS is to present live music events at the Formula 1 race locations around the world.  The combination of live performances from the world’s biggest acts together with stars from the world of movies, sport and fashion will create TV shows & Digital content that will be broadcast and streamed to a global audience.

Lucian Grainge is the Chairman/CEO of Universal Music Group International.  He said:

“The partnership between the world’s most thrilling sport and the world’s biggest music company is one of the most exciting entertainment initiatives to be launched anywhere.  The combination of music, megastars and motor sport will create a groundbreaking, all-new entertainment spectacular, channeled through the multiple platforms open to our two global brands.”

Bernie Ecclestone, CEO of the Formula One Group added: “Universal is the biggest player in the music industry and we have high hopes for what we can achieve together.”

The debut of F1 ROCKS was this last week-end at the Singapore Grand Prix.  The TV show was broadcast in 147 countries, which makes it one of the biggest music TV shows in history.

According to Paul Morrison, a spokesman from Universal Music Group:

“To put it into context, those are the kinds of numbers that the likes of the Olympic Games and the World Cup would get. Formula One is the biggest TV event in the world, being beamed into 188 countries, but this is still massive and in terms of promotional opportunities for the music business, there’s nothing that comes close.”

There were three concerts in Singapore this past week-end.  The stage was the biggest that had ever been set up for a rock concert in Singapore. It was flown in from Australia, apparently. There were 9,000 spectators in front of this stage, going up a hill so all had a good view of the stage.

The performers for the week-end included ZZ Top, Simple Minds, No Doubt, Havana Brown, Black Eyed Peas and Beyonce.

Since these concerts are put together by Universal Music Group, perhaps Clay Aiken will be in one of these spectacular concerts next year.