INgrooves is a digital distribution, marketing and promotion company and is fast becoming a favorite of music acts in all stages of their career.
Robb McDaniels is the CEO of the company. He says that INgroove is a service company that acts much like an indie record company, but does not want to be a record label.
INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases.
One of the 7-year-old company’s most important clients is Universal Music Group, the largest of the top four recording companies. About a year ago, UMG made a strategic investment in INgrooves. The company will provide UMG with digital distribution services on behalf of all of UMG’s major labels in North America.
On August 12, 2009, the two companies announced that their relationship has expanded.
INgrooves will now take on the responsibility for the distribution of all mobile products including ringtones, ringbacks, games, video, streaming, wallpapers and other various mobile applications.
Jim Urie is President and Chief Executive Officer of UMGD. He said the following about this expansion:
“The expansion of our agreement with INgrooves is a natural evolution for us and our business partners. Since we began our relationship with Robb and the INgrooves team, we have been impressed with their unmatched technology and the value-added services they bring to the table. This comprehensive approach will enable us to provide even more services, all of which will result in more opportunities for our labels and artists.”
In the last week, I have done a great deal of research about Universal Music Group. I have learned about Vevo, about TuneCore, and now INgrooves. I don’t pretend to be an expert in the field as I am only beginning to understand something about the music industry. What I do know is that Universal Music Group is a company that is making many changes in hopes of keeping up with the ever-changing world of digital music. They want the very best for their artists and so they are reaching out for help from young, innovative companies who are not afraid of change.
Clay Aiken is a talented man, but it is obvious that he is also an intelligent person who spent time deciding what was right for his future. His decision to choose Decca/Universal seems to be just the right thing. Congratulations to both Clay Aiken and Decca Records.