How many hours have you spent on the new Official Fan Club Board for Clay Aiken?  The new internet site has been open about 24 hours and already many fans have signed up and many more are hoping to be signed in soon.

There is much to learn about the new site.  We now have points; we can request friends and we have much to learn about the new forum.  Some fans were even lucky enough to hear a preview of a couple of the songs from Tried & True.  Too bad they had to be removed.

One thing that I have read over and over is the excitement of requesting help and actually getting someone who communicates with you…….immediately.  Overwhelmingly, the posts from fans have mentioned how kind and polite the staff has been in trying to address each problem.  This is such a positive way to get to know the fans and for us to get to know the site.

Clay’s new fan club site is now run by ground(ctrl).  This company has three offices on the west coast.  They are in Sacramento, Seattle, and Beverly Hills.   While reading their web site, I was most impressed by the enthusiasm and love the company has for their job.

The company is made up of former musicians, music lovers and tech “geeks” who are in their 30s and passionate about what they do.

According to their web-site:

We use technology to help others fall in love and stay in love with their favorite artists. We understand that with technology no one needs to come between the artist and their fans, not even us. We set out to do things differently, by making the artist and fan top priority in everything we do.

The company furnishes many services to their artists.  Besides providing Artist Focused Communities, ground(ctrl) administers:

• Online Merchandising
• Direct Ticket Sales
• Event Services
• Content Planning and Maintenance
• Custom Design and Development
• Management & Support

Although ground(ctrl) calls itself a small boutique company,  they have an impressive list of clients, or, as they say, partners who work with them.  Some of their partners are Rascal Flatts, Daughtry, Martina McBride, Steve Winwood, GleeLive, and The Backstreet Boys.

This successful company is like a breath of fresh air.  They are successful because they love what they are doing.  Their web-site states:

We do this because we love it.  We do it because there is a monumental change occurring to an industry that desperately needs it.  We welcome the change, we believe in it, and we are thankful to be a part of it.

The new board is Clay Aiken’s home.  We are his guests.  As we learn more about the new site, it will be thrilling to see a positive and exciting place to celebrate Clay Aiken and his amazing talent.

For more information, visit ground(ctrl)