We have often seen Clay Aiken with his laptop in tow. It seems to be a vital part of his life. Just like many adults, he seems to count on the computer to help him in his every day life. But, does Clay use the internet to do research and talk to his friends on FaceBook?
Harris Interactive, one of the world’s leading custom market research firms, just published the results of a poll about internet use. The results are very interesting.
The poll found that adult Internet users are now spending an average of 13 hours a week online. Of course, usage varies greatly among people; 20% of adult Internet users are online for only two hours or less a week while 14% are spending 24 or more hours a week online.
Over the years the average hours spent online have increased from 7 hours in 1999. In 2007, it increased to 11 hours. Last year, after the financial crisis broke and before the presidential election, Internet users were online for 14 hours a week, double what it was from 1999 to 2002.
Other interesting findings in this Harris Poll include:
· The age groups that spend the most time online are those aged 30-39 (18 hours) and those aged 25-29 (17 hours) and 40-49 (17 hours).
· 50% of all those online bought something on the Internet in the last month. This includes 62% of those aged 30-39 and 56% of those aged 40-49.
· The number of adults online, now 184 million (80%), has not changed significantly since 2008 and 2007. This includes those online at work, at home, at school or any other locations.
· However, the number of adults who are online at home has increased to 76% this year, and 75% last year, compared to 66% in 2005.
There are many reasons for the increase in the number of hours spent online. According to Harris, it probably reflects a growing ability to use the Internet, an increase in sites and applications, increased TV watching on-line and increased purchasing online. They also suggest that hours online may have increased because of the recession. Going online is free while going out usually costs money.
When I read the results of this poll, I decided that no Clay fans were included in the poll. I know that all fans are not fanatics when using the internet, but I also know that many are on-line checking more than one board each day.
Does your time on the internet fit into the norm as stated by Harris or do you spend more or less time on the internet?
And, what about Clay? Do you think he fits the norm?
According to their site:
This Harris Poll was conducted by telephone within the United States July 7 and 12 and October 13 and 18, 2009 among 2,029 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region, number of adults in the household, number of phone lines in the household were weighted where necessary to bring them into line with their actual proportions in the population.
Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries. Harris Interactive serves clients in over 215 countries and territories throughout North America, Europe, and Asia. For more information, please visit www.harrisinteractive.com.
Fascinating facts about the internet! I don't know if my time spent on the internet fits any norms, but I do know that it has definitely gone up since discovering Clay Aiken on the internet. And what about time spent looking at clack!! That alone would skew the percentages!!
Very interesting. I know in my household much more time is spent on the internet. Many Clay boards to check out, some voting to do and shopping too. We had Christie Cookies for Christmas
and did lots of shopping through GoodShop. Much clack and many youtubes to watch not to mention
reading this most wonderful blog. Many other wonderful blogs about Clay too. Oh we are busy on the internet here. 🙂
Well, I do spend more time on the internet that is normal. However, I am happy and glad I have the time to do it. Clay??? I bet he spends some time, but no too much. I bet he is a "normal" user!!
I spend more time on the internet than what they consider normal ever since I saw Clay Aiken on American Idol. Up till that point, my internet usage was way below normal. Of course what they consider normal might not be what I consider normal! I'm retired so I have plenty of time to do as I please. Therefore, I've decided that the hours I spend on the internet is normal (for me)! Ha!
I would say that I spend more time then they consider normal on the internet. After I saw Clay Aiken on AI..I am on the boards every day. Of course, I am retired, and I have more time to do what I want.